Marvel Stadium
MARVEL MAPS
Creating one clear visual language for a complex venue.
Marvel Stadium is one of Australia’s largest entertainment venues, welcoming millions of guests across sporting events, concerts and major live experiences. SCstudio partnered with the Stadium Operations team to develop a comprehensive family of maps and evacuation signage that could serve public, operational, premium and accessibility needs across both existing and newly renovated areas of the venue.
The project included 17 overall map types and more than 100 evacuation signs distributed across five levels, creating a cohesive system that supports safer navigation, clearer communication and more consistent venue operations.
Strategy · Visual Identity
Print Product Design
CLARITY
Aligning a complex venue around one direction
Marvel Stadium had evolved over time, with existing infrastructure operating alongside newly renovated sections of the building. This created a complex mix of spatial conditions, operational requirements and stakeholder priorities.
The first challenge was to define a strategy that could bring these different environments together. We worked closely with the Stadium Operations team to understand how information needed to function for visitors, staff, hirers, suppliers, emergency services and premium guests.
This process established a clear hierarchy for the system, identifying what information was essential, how it should be organised and where consistency was critical. Regulatory requirements, emergency procedures, accessibility considerations and existing venue standards were consolidated into one coordinated design approach.
POSSIBILITY
Building a flexible system for many audiences
Rather than treating each map as an isolated graphic, we developed a shared visual language that could adapt across the entire stadium.
The system was applied to 17 overall maps, including:
- Public-facing venue maps
- Hirer and supplier back-of-house maps
- Premium suite maps
- First aid maps
- Accessibility maps
The same design principles were then extended across more than 100 evacuation signs covering five levels of the venue.
Colour coding, iconography, information hierarchy and location markers were carefully coordinated to make each map easy to interpret while allowing individual signs to respond to their specific location and audience. This created a flexible family of communication tools rather than a patchwork of disconnected solutions.
TRANSFORMATION
Turning venue complexity into confident navigation
The completed system transformed a highly detailed collection of venue information into a clear and cohesive experience.
Visitors can more easily understand where they are and how to reach key destinations. Staff, suppliers and hirers have maps tailored to their operational needs. Emergency information is presented consistently throughout the venue, supporting faster recognition and safer decision-making.
By aligning multiple stakeholders around a unified strategy, the project also created a stronger foundation for future updates. New spaces, operational changes and revised information can now be incorporated without losing the integrity of the overall system.
The result is more than a collection of maps. It is an integrated navigation and safety framework that helps Marvel Stadium communicate clearly across every level of the venue.
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