by scsoffice | Aug 6, 2026
Local café in the heart of Brunswick.
Juanito’s is a neighbourhood café with a loyal local following, known for good coffee, warm hospitality and its deceptively simple rolls. SCstudio created a bold visual identity that captures the café’s honest, uncomplicated character while giving the brand a distinctive presence across signage, packaging, apparel and digital platforms.
Logo · Brand Identity
The challenge was to create an identity that felt as genuine and approachable as the café itself. Juanito’s menu and experience are intentionally simple, with regular customers often greeted by name and order, so the brand needed to feel confident without becoming overly polished or corporate.
We developed a playful typographic logo inspired by classic collegiate lettering, giving Juanito’s a strong, instantly recognisable voice. Its stacked composition and graphic outlines created a flexible system that could shift in scale and application, from coffee cups and staff uniforms to storefront signage and social content.
The completed identity turned Juanito’s everyday touchpoints into a cohesive brand experience. Bold, friendly and slightly nostalgic, the visual language reflects the café’s personality while helping it stand out within Brunswick’s busy hospitality scene. The result is a brand that feels deeply local, memorable and perfectly at home among the community that has embraced it.
by scsoffice | Aug 5, 2026
Creating one clear visual language for a complex venue.
Marvel Stadium is one of Australia’s largest entertainment venues, welcoming millions of guests across sporting events, concerts and major live experiences. SCstudio partnered with the Stadium Operations team to develop a comprehensive family of maps and evacuation signage that could serve public, operational, premium and accessibility needs across both existing and newly renovated areas of the venue.
The project included 17 overall map types and more than 100 evacuation signs distributed across five levels, creating a cohesive system that supports safer navigation, clearer communication and more consistent venue operations.
Strategy · Visual Identity
Print Product Design
Aligning a complex venue around one direction
Marvel Stadium had evolved over time, with existing infrastructure operating alongside newly renovated sections of the building. This created a complex mix of spatial conditions, operational requirements and stakeholder priorities.
The first challenge was to define a strategy that could bring these different environments together. We worked closely with the Stadium Operations team to understand how information needed to function for visitors, staff, hirers, suppliers, emergency services and premium guests.
This process established a clear hierarchy for the system, identifying what information was essential, how it should be organised and where consistency was critical. Regulatory requirements, emergency procedures, accessibility considerations and existing venue standards were consolidated into one coordinated design approach.
Building a flexible system for many audiences
Rather than treating each map as an isolated graphic, we developed a shared visual language that could adapt across the entire stadium.
The system was applied to 17 overall maps, including:
- Public-facing venue maps
- Hirer and supplier back-of-house maps
- Premium suite maps
- First aid maps
- Accessibility maps
The same design principles were then extended across more than 100 evacuation signs covering five levels of the venue.
Colour coding, iconography, information hierarchy and location markers were carefully coordinated to make each map easy to interpret while allowing individual signs to respond to their specific location and audience. This created a flexible family of communication tools rather than a patchwork of disconnected solutions.
Turning venue complexity into confident navigation
The completed system transformed a highly detailed collection of venue information into a clear and cohesive experience.
Visitors can more easily understand where they are and how to reach key destinations. Staff, suppliers and hirers have maps tailored to their operational needs. Emergency information is presented consistently throughout the venue, supporting faster recognition and safer decision-making.
By aligning multiple stakeholders around a unified strategy, the project also created a stronger foundation for future updates. New spaces, operational changes and revised information can now be incorporated without losing the integrity of the overall system.
The result is more than a collection of maps. It is an integrated navigation and safety framework that helps Marvel Stadium communicate clearly across every level of the venue.
by scsoffice | Jul 30, 2026
Making complex logistics technology clear, distinctive and ready to move.
Centvis develops cloud-based software for the international freight forwarding and logistics industry. Its team brought deep operational experience and sophisticated digital capability, but needed a brand that could communicate that value simply and confidently.
The challenge was to create a clear position within a complex, highly competitive market, while making Centvis feel professional, innovative and easy to work with.
Brand Strategy · Visual Identity
Website · Digital Product Design
CLARITY
Centvis was entering a traditional industry where purchasing decisions are practical, considered and often slow. Broad technology promises would not be enough. Freight forwarders needed to quickly understand what Centvis offered, how it could integrate with their operations and why the team’s industry experience mattered.
The strategy distilled a complex offer into a clear proposition: specialist digital solutions created by people who understand freight forwarding from end to end.
POSSIBILITY
With a stronger position established, the brand could become more than the identity of another software provider.
A distinctive visual language was created around movement, connection and digital transformation. The bold geometric symbol, confident blue and orange palette, supporting imagery and clear messaging gave Centvis a recognisable presence across its identity, website and application.
The system balanced sophisticated technology with the practical, approachable character its customers expected.
TRANSFORMATION
Centvis emerged with a cohesive brand and digital experience that made its expertise easier to understand, its products easier to navigate & its business easier to trust.
The result was a unique position in the marketplace, connecting deep logistics knowledge with contemporary software thinking and giving the company a strong platform for future products, partnerships and growth.
From complex capability to a clear, confident and connected brand.
by scsoffice | Aug 14, 2024
Redhero turns learning into your ultimate competitive advantage. Redhero heatmap’s the skill, knowledge and performance of the humans in your organisation in real time, then we move it, we measure it and we do it swiftly.
“Dave and his team have built us a brand we LOVE. He has brought that to life with our website, our pitch docs and creative ways that we can communicate our complex product offering to our customers. He’s the best. The best creatively. The best partner for our business and he is a deeply good human being.”
Lisa Parnis
CEO – Redhero Group
by scsoffice | Mar 27, 2024
WORLD EXPO 2020 DUBAI
ASSISTED PAVILION PROGRAM
The organising committee created the Assisted Pavilion Program for the first time in World Expo history.
This allowed countries who had never participated in the event previously to present themselves in a stand-alone pavilion.
Working with ThinkOTS & international teams across the globe, we help deliver 12 pavilions, with unique designs representing each country’s individual narratives and themes.
Client – ThinkOTS
Services – Environment & Exhibition
Assisted Pavilion Program Countries…
• Burundi
• Timor-Leste
• Kosovo
• Gambia
• Senegal
• Marshall Islands
• Nauru
• Equatorial Guinea
• Congo Republic
• Bolivia
• Liberia
• Guinea Bissau
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