Qiddiya

Qiddiya Gaming & Esports District

Limited Edition Posters & Vinyl

Created for Qiddiya City’s Gaming & Esports District, this limited-edition collection of posters and vinyl records brought the energy, imagination and culture of gaming into the physical world. Qiddiya is developing a dedicated gaming and esports district designed to bring together global competitions, gaming communities and immersive experiences, making the project an opportunity to create something that felt as bold and collectible as the worlds it represented.

Working in collaboration with legendary illustrator Hugh Fleming, we developed a series of richly detailed artworks inspired by distinctive gaming worlds and experiences. Each composition was designed with the visual impact of classic entertainment key art, while forming part of a cohesive Qiddiya collection across both large-format posters and vinyl record packaging.

Produced as limited-edition promotional pieces for international gaming events, including Tokyo Game Show, the collection was available exclusively from the Qiddiya stand. Rather than traditional event merchandise, the posters and records were conceived as objects worth seeking out and keeping, extending Qiddiya’s presence beyond the exhibition floor and giving fans a tangible piece of its emerging gaming universe.

The result is a collection that sits somewhere between campaign, artwork and memorabilia: highly visual, deliberately collectible and rooted in the culture of gaming. It helped translate Qiddiya’s ambition to create a global destination for gaming and esports into something immediate, physical and memorable.

Client: Pete Ford @ ThinkOTS