by scsoffice | Jul 30, 2026
Making complex logistics technology clear, distinctive and ready to move.
Centvis develops cloud-based software for the international freight forwarding and logistics industry. Its team brought deep operational experience and sophisticated digital capability, but needed a brand that could communicate that value simply and confidently.
The challenge was to create a clear position within a complex, highly competitive market, while making Centvis feel professional, innovative and easy to work with.
Brand Strategy · Visual Identity
Website · Digital Product Design
CLARITY
Centvis was entering a traditional industry where purchasing decisions are practical, considered and often slow. Broad technology promises would not be enough. Freight forwarders needed to quickly understand what Centvis offered, how it could integrate with their operations and why the team’s industry experience mattered.
The strategy distilled a complex offer into a clear proposition: specialist digital solutions created by people who understand freight forwarding from end to end.
POSSIBILITY
With a stronger position established, the brand could become more than the identity of another software provider.
A distinctive visual language was created around movement, connection and digital transformation. The bold geometric symbol, confident blue and orange palette, supporting imagery and clear messaging gave Centvis a recognisable presence across its identity, website and application.
The system balanced sophisticated technology with the practical, approachable character its customers expected.
TRANSFORMATION
Centvis emerged with a cohesive brand and digital experience that made its expertise easier to understand, its products easier to navigate & its business easier to trust.
The result was a unique position in the marketplace, connecting deep logistics knowledge with contemporary software thinking and giving the company a strong platform for future products, partnerships and growth.
From complex capability to a clear, confident and connected brand.
by scsoffice | Aug 14, 2024
Redhero turns learning into your ultimate competitive advantage. Redhero heatmap’s the skill, knowledge and performance of the humans in your organisation in real time, then we move it, we measure it and we do it swiftly.
“Dave and his team have built us a brand we LOVE. He has brought that to life with our website, our pitch docs and creative ways that we can communicate our complex product offering to our customers. He’s the best. The best creatively. The best partner for our business and he is a deeply good human being.”
Lisa Parnis
CEO – Redhero Group
by scsoffice | Apr 27, 2023
Aware is one of the largest contract manufacturers of domestic and international personal care, skincare, homecare and TGA registered products in Australia. A passionate team proudly produce and market a stable of well known, iconic homecare and skincare brands, many of which have a long and rich history in the Australian market.
Client / Aware Environmental
Service / Branding & Digital
“We recently went through a re-branding exercise with Salted Caramel, as part of our preparation of an IPO. Dave delivered in spades for us. He was creative, efficient, quick, consultative and respectful, all in one. And even more significantly, he encouraged us to be bold even though we were under time and stakeholder pressure. I look forward to a long relationship with Dave because I trust his judgment and his manner is exceptional.”
Carl Walsh
CEO – Aware Group
by scsoffice | Feb 28, 2023
Marlo is Australasia’s leading independent provider of digital enablement solutions. Marlo has built a reputation on delivery quality. Building long-term relationships with Australia’s major enterprises across numerous industries is proof of Marlo’s commitment.
Client – The Marlo Group
Service – Branding & Digital
“Nothing has been too much trouble for the team at Salted Caramel Studio. They have picked up every ball we throw at them.”
by scsoffice | Feb 28, 2023
With BidWings, hotels and travellers can connect directly at last. A truly transparent experience. The hotel booking experience – Reimagined. True value is found when hotels know about a traveller’s requirements, and travellers can enjoy a hotel’s offers without limitations.
Client – Bidwings
Service – Branding & Digital
“Dave is the type of guy that puts your design needs on cruise mode. He has a gift for understanding the vision and, under minimum guidance overhead, over deliver in results. We have done numerous projects together, often with difficult audiences to design for, and he has been outstanding all around. If you hire SC, you’ll get a true partner and friend to your project.”
Per Bredenberg
CEO Bidwings
Recent Comments