Creative/Art Direction & Graphic Design services for the Australian Pavilion at the World Expo 2010 in Shanghai, China. Creating an exhibition narrative encompassing 6 Exhibit spaces, including a 1000-seat theatre. Designing exhibition, VIP, F&B and office graphics, to create a consistent brand experience across the entire pavilion. The project was a huge media success in Shanghai, as the creative and design was tailored specifically for the Chinese market.