by scsoffice | Jul 30, 2026
Making complex logistics technology clear, distinctive and ready to move.
Centvis develops cloud-based software for the international freight forwarding and logistics industry. Its team brought deep operational experience and sophisticated digital capability, but needed a brand that could communicate that value simply and confidently.
The challenge was to create a clear position within a complex, highly competitive market, while making Centvis feel professional, innovative and easy to work with.
Brand Strategy · Visual Identity
Website · Digital Product Design
CLARITY
Centvis was entering a traditional industry where purchasing decisions are practical, considered and often slow. Broad technology promises would not be enough. Freight forwarders needed to quickly understand what Centvis offered, how it could integrate with their operations and why the team’s industry experience mattered.
The strategy distilled a complex offer into a clear proposition: specialist digital solutions created by people who understand freight forwarding from end to end.
POSSIBILITY
With a stronger position established, the brand could become more than the identity of another software provider.
A distinctive visual language was created around movement, connection and digital transformation. The bold geometric symbol, confident blue and orange palette, supporting imagery and clear messaging gave Centvis a recognisable presence across its identity, website and application.
The system balanced sophisticated technology with the practical, approachable character its customers expected.
TRANSFORMATION
Centvis emerged with a cohesive brand and digital experience that made its expertise easier to understand, its products easier to navigate & its business easier to trust.
The result was a unique position in the marketplace, connecting deep logistics knowledge with contemporary software thinking and giving the company a strong platform for future products, partnerships and growth.
From complex capability to a clear, confident and connected brand.
by scsoffice | Mar 28, 2023
DYNA ELDAIEF
WEBSITE DESIGN
Combining mouthwatering recipes with a fresh, contemporary design, Dyna Eldaief brings the sophisticated colors and flavors of Egyptian and Middle Eastern cuisine to the modern home kitchen in an unpretentious, down-to-earth style.
Client – Dyna Eldaief
Services – Brand & Website
by scsoffice | Mar 3, 2023
AGSC is a community of professional screen composers, dedicated to supporting both emerging and established Australian screen composers in film, television, gaming or related industries. AGSC’s role is to advocate, support and increase recognition for Australian screen composers. AGSC embraces inclusivity and diversity in our industry and welcomes the new perspectives and potential it can bring to the art and craft of our practice.
“I had the pleasure of working with Dave White and his team at Salted Caramel for the upgrade of the Australian Guild of Screen Composers website and the whole experience was extremely fluid and positive. Dave was always available to answer questions, provide guidance with learning how to navigate a new site and new software and provided a great new site for the Guild that has received numerous positive comments from our end users. I am very happy to recommend Dave and Salted Caramel as a great company that is professional, approachable, knowledgeable and easy to work with.”
Annie Parnell
Executive Director – AGSC
by scsoffice | Feb 28, 2023
Flow is an exciting new Customer Experience App designed to improve the customer journey with a clear focus on the destination.
Client – Flow CX
Service – Branding & Digital
by scsoffice | Jan 28, 2020
REDHERO
MOBILE LEARNING APP
Learning solutions that meet the requirements of individuals at scale, Redhero personalizes the experience by first discovering what employees currently do and don’t know. Employee skill, knowledge and performance is heatmapped in real time, moved and measured swiftly to ensure learning yields as much competitive advantage as possible. In addition, Redhero’s solutions promise to slot into an existing tech stack with a number of integration options. Dashboard integration also extends performance feedback with the ability to share key metrics with stakeholders and other reporting applications.
Client – Redhero
Services – Brand & Mobile App
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