by scsoffice | Aug 6, 2026
Local café in the heart of Brunswick.
Juanito’s is a neighbourhood café with a loyal local following, known for good coffee, warm hospitality and its deceptively simple rolls. SCstudio created a bold visual identity that captures the café’s honest, uncomplicated character while giving the brand a distinctive presence across signage, packaging, apparel and digital platforms.
Logo · Brand Identity
The challenge was to create an identity that felt as genuine and approachable as the café itself. Juanito’s menu and experience are intentionally simple, with regular customers often greeted by name and order, so the brand needed to feel confident without becoming overly polished or corporate.
We developed a playful typographic logo inspired by classic collegiate lettering, giving Juanito’s a strong, instantly recognisable voice. Its stacked composition and graphic outlines created a flexible system that could shift in scale and application, from coffee cups and staff uniforms to storefront signage and social content.
The completed identity turned Juanito’s everyday touchpoints into a cohesive brand experience. Bold, friendly and slightly nostalgic, the visual language reflects the café’s personality while helping it stand out within Brunswick’s busy hospitality scene. The result is a brand that feels deeply local, memorable and perfectly at home among the community that has embraced it.
by scsoffice | Jul 30, 2026
Making complex logistics technology clear, distinctive and ready to move.
Centvis develops cloud-based software for the international freight forwarding and logistics industry. Its team brought deep operational experience and sophisticated digital capability, but needed a brand that could communicate that value simply and confidently.
The challenge was to create a clear position within a complex, highly competitive market, while making Centvis feel professional, innovative and easy to work with.
Brand Strategy · Visual Identity
Website · Digital Product Design
CLARITY
Centvis was entering a traditional industry where purchasing decisions are practical, considered and often slow. Broad technology promises would not be enough. Freight forwarders needed to quickly understand what Centvis offered, how it could integrate with their operations and why the team’s industry experience mattered.
The strategy distilled a complex offer into a clear proposition: specialist digital solutions created by people who understand freight forwarding from end to end.
POSSIBILITY
With a stronger position established, the brand could become more than the identity of another software provider.
A distinctive visual language was created around movement, connection and digital transformation. The bold geometric symbol, confident blue and orange palette, supporting imagery and clear messaging gave Centvis a recognisable presence across its identity, website and application.
The system balanced sophisticated technology with the practical, approachable character its customers expected.
TRANSFORMATION
Centvis emerged with a cohesive brand and digital experience that made its expertise easier to understand, its products easier to navigate & its business easier to trust.
The result was a unique position in the marketplace, connecting deep logistics knowledge with contemporary software thinking and giving the company a strong platform for future products, partnerships and growth.
From complex capability to a clear, confident and connected brand.
by scsoffice | Aug 14, 2024
Redhero turns learning into your ultimate competitive advantage. Redhero heatmap’s the skill, knowledge and performance of the humans in your organisation in real time, then we move it, we measure it and we do it swiftly.
“Dave and his team have built us a brand we LOVE. He has brought that to life with our website, our pitch docs and creative ways that we can communicate our complex product offering to our customers. He’s the best. The best creatively. The best partner for our business and he is a deeply good human being.”
Lisa Parnis
CEO – Redhero Group
by scsoffice | Feb 28, 2024
The World Expo experts. Working across all disciplines, design, art, and technology, ThinkOTS explores every idea that is relevant and then hones those concepts into the approaches that meet the curatorial intent and project budget. ThinkOTS is unique in this way we live the company brand, to ‘think outside the square’ to deliver the best value for the project. No matter what it is, no matter where it is, ThinkOTS will design it, make it and install it.
by scsoffice | Mar 20, 2023
Creating a brand refresh – Westside Film & Television is a dynamic development and production company located in Melbourne, Australia. Making quality family and adult material across all genres and formats, Westside was established in 1996, by creative head Ann Darrouzet.
Client – Westside Films
Services – Brand & Digital
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