CarousHell was conceived as an original themed attraction concept developed for Pete Ford @ ThinkOTS, exploring how the familiar experience of a traditional carousel could be transformed into an immersive narrative dark ride.

The concept began with a simple idea: take an everyday carousel, something immediately recognisable and associated with traditional fairgrounds, and use it as the ride vehicle for an unfolding dark story. Instead of remaining a conventional circular ride, the carousel would become an active part of the experience, carrying guests through a supernatural carnival narrative in which the attraction itself appears to have been taken over.

The proposed ride system expanded the normal behaviour of a carousel significantly. The carousel could rotate forwards and backwards at varying speeds, while individual horses could be independently controlled and orientated in different directions. Concept development explored horses facing inward, outward, moving with or against the direction of travel, and adopting more unpredictable configurations as the experience progressed.